In a competitive retail world such as ours, where countless retailers sell the same products, one of the key features that impact customers and make them choose a particular retailer is – the store decor. The decor is what works on the customer's unconscious mind and improves their opinion of your store without realizing it. Here are seven things you can do to improve your store's interior decor –
Make an impact with your storefront
The front of your store will represent the aesthetic of your entire store and be the most critical factor in attracting customers and making them want to come in. There is no point in spending a lot making the insides of your store appealing if there aren't going to be enough customers coming in to see it. Strengthen the presence of your brand out there.
Spice up your window decor – intersperse products with window boxes with artificial flowers. Maybe adorn your door with artificial plants in hanging baskets. While it's more important that the quality of your product is what creates customer loyalty, customer acquisition should not be ignored. We say I don't judge a book by the cover, but the vast majority of consumers do exactly that!
Make sure to eliminate clutter
From print media and websites to home or store decor, confusion is a big enemy. Nobody likes to process information that is too densely supplied, and this works just as much in retail stores. Do not flood your customers with too much for them to prepare. The majority of consumers tend to ignore information that is not prominent.`
Space out your products and leave lots of space unused, just like the white space required in between paragraphs. A great way to do this is by using decor like artificial flower arrangements or indoor topiaries. Try and get customers to feel relaxed and at home, so that they may consider all your products individually, and not ignore any of them because of clutter.
Pay attention to your walls, both inside, and outsides
The walls of your store impact the customer greatly, and you want this impact to be positive. Use colors that complement your products, just like product packaging uses. For example, if you're selling bath fittings, blues and whites are a distinct theme to consider. You must also pay attention to the outside walls, especially in cases of malls where stores are lined up next to each other.
Cleanliness is key
No matter how well decorated the insides and outsides of your stores are, nothing will look attractive to a consumer if it's even the least bit dirty. All your effort behind procuring good decor becomes useless if they're not cleaned meticulously. Especially for stores that cater to the higher rungs of society, the smallest sign of dirty floors, walls, shelves, glass doors or decor is a serious no.
Everything should be spotless and shiny. Something that is often ignored during cleaning is the decor – for example, make sure decor items like artificial flowers and plants are always clean and look real. Look up on how to keep your decor clean, and make sure that nothing is ignored when it comes to cleaning.
Appeal to the senses of the consumer
If you want to get ahead of the generic everyday retail store, try and engage your customers' feelings, like sight, sound, and smell –
Get your lighting design optimized; let there be enough light for the customers to inspect your products with ease, yet not so much light that it is unpleasant to the eye.
Make use of sound, and proper ambient music is always a great way to put your customers at ease and make them prefer your store to spend money on.
Smell is a powerful sense, and a fragrant environment is just as attractive and appealing as a bad smelly one is a deterrent for consumers.
Display your products creatively
As consumers nowadays, we are only too used to shelves of products all stacked up and lined up in aisles, thanks to the format of supermarkets and malls. As a retail store that stands out, you should consider the form in which your products are displayed to the consumer.
Be creative, use your space in a way that the customer doesn't get bombarded by product after product, but instead gets to explore the area in your store. Use innovative designs for shelves; use other objects to place the products on.
For example, in a liquor store, while regular products can be displayed in shelves, premium products can be viewed on fake barrels or large replicas of bottles, etc.
Create a path of flow for your customers
From the time your customers enter your store to the time they leave, there is a flow in their actions. They come, browse your products, choose what they want and take them, buy them at the counter and then walk out with the products. It is essential for a good retailer to create a path for them, and control this flow.
Design your store in such a way that the customers follow your flow, and move as you want them to. Simple ways to do this are queue lines at the checkout, aisles, railings, etc. But these do not leave a positive impact on the customer. Using decor correctly is key to this, place your products and decor in conjunction with each other, making the customers feel at home. For example, if you want to make a specific product prominent, set up a unique display, with things like artificial topiaries or hanging flower pots, to draw attention to them.
The most important thing to keep in mind when you're choosing how to decorate your store is that you want the customer to feel at ease. Your design aesthetic must strike a balance between being faithful and loyal to your ideals and your products, and allowing the customers to feel included in that aesthetic. Follow these tips, and you'll probably have a retail store that will stand out amongst competitors in terms of decor.