When you think about an expensive automobile showroom, what comes to your mind is the sleek and stylish machines contoured with the latest of designs and shades. But this is only one dimension of it. A showroom is a link between manufacturers and potential consumers. To make it more than a display of metallic brawn and finesse, it is also essential to make the ambiance spot on.
So, let's have a quick look at some of the ways in which you can achieve the same
Create a welcoming atmosphere
Make your showroom warm and inviting for the customers. Use some amazing scent to make your space fragrant, add overhead music with appropriate volume and some lovely silk plants and flowers to add some lushness. Also, provide seating areas at frequent intervals for customers and their companions to take rest while shopping. Set up kiosks and board giving all the necessary information about delivery times and prices to make it a hassle-free experience for the customers. Incorporating beautiful window displays highlighting offers and products will them get a sneak peek of what is inside.
Illuminate your showroom
Good lighting can make or break your space. Natural light enhances the style, color, and features of every model cost-effectively. However, incorporating some dramatic lighting in your showroom can work wonders. It adds brightness, charm, and depth to space. The key is to use a spotlight effect on the vehicles as these will make them look stunning, captivate your customer's attention and give them an enriched buying experience. For the other spaces, slightly dim lights would be perfect. You can choose from various light fixtures like ceiling lights, canopy lights, high bay lights, downlights, panel lights, low bay lights and so much more.
Bring in some greenish tinge
Plants flowers and greenery can make any space look lively and fresh. The downside is that plants need a lot of maintenance. Instead, you can go for some faux varieties that look amazingly real! You can install these artificial plants and flowers for some great airy vibes. Setting up some beautiful and vibrant artificial topiaries at the entrance would be a great idea too. The best part is these plants require almost zero maintenance and remain fresh throughout the year!
Use the right colors
Every color has a distinct visual appeal and effect to the eyes. Always use colors that complement the color of the vehicles and make the entire space look cohesive and well-coordinated. Do not paint your walls with colors that divert your customer's attention from the vehicles! Remember the psychology behind colors in marketing, for example, red color triggers strong emotions, orange emanates warmth, yellow reflects happiness and green resonates with good health, pink has calming effects, blue represents tranquility and so on. Studies say that blue is one color that boosts sales as it has a soothing, comforting effect on the customers. To make your brand attractive and identifiable to the customers it is imperative to present all the elements in a unified manner. Use the color schemes wisely; any disruption in the continuity will fail to create a long-lasting impression in the minds of your customers.
Go for balloon décor
Balloon décor is one of the most common yet beautiful ideas to add some vibrancy to your automobile showroom. Balloons are so versatile and visually appealing that you can put them anywhere! You may beautify the entrance with a series of arches made of colorful balloons, make signboards with balloons or even use balloon emojis to add some fun and quirk. Also, you can choose color combinations that blend well with your brand, theme, and interior of your showroom.
Make the waiting area super-comfy
The waiting area of your showroom should not be a dull and lifeless area. Make sure you install cozy and comfortable sofas and couches to make your guests feel at ease. Also put up a flat-screen TV, some tables with some artificial flowers in lovely vases and racks with newspapers, books, and magazines to keep your guests engaged. Also, set up a playing area for kids and don't forget to serve some hot tea and refreshments to your guests.
Make your showroom spacious
You would want to accommodate as many vehicles in your showroom because more vehicles mean more sales. Well, sadly that's not the case! According to studies, too many choices can make your customers perplexed. They like to feel that their decision is special and having fewer vehicles will make their choice stand out even more. Also, fewer vehicles make room for more space for your customers to walk around. Your showroom should not look congested, try to maximize the available space. Setting up large fake plants with real looking foliage will add a fresh twist to space!
Customers these days are looking for novel products and experiences. Also, their shopping styles and needs are diverse. Some sales techniques that work for more customers may be a turn off for others. Making use of gadgets like tablets on stands in front of every vehicle can act as a catalyst in the sales process. It is a very interactive way of sharing all the essential information about the vehicles to the customers.
These were some fantastic ideas that you could choose for your automobile showroom. Of course, you may not incorporate all of them; just select a few that will go with your theme and style. In addition to these ideas, you may also use your creative flair and imagination to make it more like your signature style!